Comprehensive Brand identity program including a commissioned sound signature with extended versions as well as a custom font called Ellume consisting of three weights, each with an italic version
Ellume Typeface family
We designed this typeface family for the exclusive use of the Mission. All churches in the Mission may use the font in their overhead, web or printed material to tie to the Mission's three stream vision. Our challenge was to create an ancient future font that is useful and clearly legible even in documents. We created capital letters that are more edgy with lowercase letters that are more conventional for the sake of legibility.
THE MISSION - The AMIA
The Mission's key vision, three streams, Sacrament, Spirit, Scripture is boldly and simply expressed
with three waves and the Mission using Ellume.
The Scripture -
Authority of Scripture - the evangelical tradition
The Sacrament -
the Catholic tradition
The Spirit -
The Holy Spirit at work.
Prior Chris Sorensen composed the sound signature using "Be though my vision" as the foundation. All Mission churches may use the sound signature to reinforce the Mission's three stream vision. The Mission's Celtic heritage can clearly be heard in the beautiful arrangement... We believe this to be the first church denomination in the USA to have its own sound signature.
We designed numerous print and on-line templates to extend the Mission brand.
The Mission's primary palette consists of Deep Water, Earth, Flame and Sky each designated to a specific area of the denomination
The Mission's identity applied to on-line and print templates
The Mission's identity applied to Packaging design.
The first track on the CD is the Mission's sound signature
"Be though my vision"
Journals, Notebooks, with the stamped Missions logo
Ellume utilized for all visuals at the annual conference
The Right Reverend H. Miller addressing the conference